Seen in the Wild: Doritos Taco Retro Packaging

Recently on a stroll down the chip aisle in my local Super Wal-Mart my eye was drawn to something that looked very out of place but very cool: bags of retro-packaged Taco-flavored Doritos!

I’m a sucker for old school branding and the whole orange/brown color vibe that defined the 1970′s.     Didn’t end up purchasing the bag but I did snap a shot with my phone.

Here’s a link to the official post on Frito-Lay’s blog.